Research Areas


Nexel Research Limited applies sophisticated analytical methods and cutting-edge technology to help our clients make more informed business-driven decisions. NRL engages in all stages of the research process, starting from initial research design to providing recommendations and aiding in implementation when necessary.

Market Research

  • Brand Preference
  • Pricing Analysis
  • Brand Tracking
  • Concept Testing
  • Campaign Assessment
  • Test Marketing
  • Mystery Shopping
  • Product Test/ Perception
  • Quality Assessment
  • Consumer Brand Perception
  • Market Census
  • Need/Gap Assessment
  • Customer Satisfaction

Business Research​

  • Industry Feasibility Analysis
  • Employee Perception Studies
  • Corporate Image Perception
  • Benchmarking Studies
  • Market Sizing Studies

Opinion Polls

  • Political
  • Business Environment
  • Social Issues


  • Behavioural/ Ethnographic Research
  • Baseline/Midline/ End line Surveys
  • Social Media Research
  • Demographic Analysis