Leadership and Team


Nexel comprises of knowledgeable individuals highly experienced in and competent across a wide range of research and evaluation techniques. We are adept in extracting relevant trends and insights from raw data and employ diverse methodologies accordingly including survey design, complex sampling methodologies, program evaluation, and industry-leading analytical and survey tools.


CHAIRPERSON & Chief Operations Officer

Rubaiyat comes from a research and statistics background, with several years of experience across corporations and government organisations in Bangladesh and the United Kingdom.



Managing Director

Rahid Ahmed is a market research professional with over 20 years of experience with clients from Bangladesh, China, Canada, India, Pakistan, the Philippines, the United States and the United Kingdom.



Abdullah Al Mamun

Senior Director, Market Research

Abdullah Al Mamun is a seasoned market researcher with over 15 years of experience specializing in Brand Research and Strategy. He has worked with diverse companies including MNCs and Local Conglomerates across various industries, helping them unlock the full potential of their brands and create strong emotional connections with their target audiences.
Mamun has previously been a valuable part of Kantar, Innovative Research & Consultancy (IRC) Limited, and Somra-MBL Limited in his career journey. He has completed his MBA from the East West University, and Bachelor in Social Science from the University of Chittagong.

+880 1711 399852


Siraz Uddin

Director, Public Research

Siraz Uddin, an accomplished business professional with over 18 years of experience, specializes in the Government domain, showcasing expertise in sales, business development, and strategic partnerships across diverse sectors including power generation, infrastructure, IT services, and more. During his tenure of over 16 years at Grameenphone, Siraz played a pivotal role in leading impactful projects, significantly contributing to revenue growth. As a Business Development Consultant, he has been a driving force behind the Aspire to Innovate (a2i) program under ICT Division, leveraging his business acumen for sustainable initiatives in the last couple of years.
Siraz is an EMBA in Marketing from North South University, and also holds a Certified Supply Chain Manager (CSCM) certification, showcasing his diverse skill set.

+880 1711506445


Saraf Sampritee

Research Wing

With a background in mass communication and business, Saraf brings extensive experience from non-governmental organizations and the newspaper industry. Renowned for her adeptness in forging partnerships with international organizations, development partners, and UN agencies, Saraf specializes in organizing impactful international workshops, conferences, and webinars. Her meticulous approach to developing research, knowledge products, and documents reflects her passion for excellence. Saraf holds a Master's degree in Mass Communication from the University of Florida and a Bachelor's degree in Business Administration from North South University.



Ahmed Saad Hussain

Research Wing

Ahmed Saad Hussain holds a Master's in Environment and Natural Resources from the Ohio State University. He is well-versed in natural and social science research methods and specializes in using statistics and data science to inform environmental policymaking. His research interests include environmental policy and economics. Ahmed is committed to sustainable development and creating solutions that benefit people and the environment. He is a strong believer in the power of evidence-based policy and is excited to use his skills to make a difference in the world.



Towfika Sultana

Research Wing

Towfika has a strong background in English Language and experience in the research field especially with qualitative data. She has a BA in English Literature from East West University.



Khanam Poushy

Research & Data Analytics

Poushy incorporates a combination of numerical aptitude and analytical insights that come together to form useful outputs. She comes from a Business and Accounting background, and has chosen research due to passion for the work. She has pursued her Chartered Accountancy course from FAMES & R and has a BBA degree from Asian University.



MD. Nahidul Islam Shawon

Data Analytics

Nahid is a budding research enthusiast who brings a robust analytical foundation to the realm of research and data science. Armed with a Master's degree in Statistics, he is adept at exploring the intricacies of data-driven insights, and applying statistical methodologies to extract meaningful patterns. His fresh perspective and enthusiasm make him a valuable asset to our team.



Abul Hasem

Field Operations

Abul Hasem is a dedicated field team manager with experience of both qualitative and quantitative data collection. He has ample experience in the areas of field planning & design, developing field control format, developing data collection instruments, train & supervise the field workforce, monitoring data quality etc. He has bene part of the Nexel field team for over 2 years.
He has completed his post-graduation (Master of Arts) in Bengali from Dhaka College (Under Dhaka University).



Md. Shafiqul Islam

Field Operations

Shafiqul is a marketing and social research professional with a career spanning 25 years in the relevant fields. He has extensive experience in the areas of field planning & design, developing field control format, developing data collection instruments, train & supervise the field workforce, monitoring data quality etc. He has worked with Save the Children, UNICEF, ILO, DPHE, UNFPA, ATSEC, USAID, Marie Stopes, Bangladesh Centre for Communication Programs (BCCP), SMC, the Governmebt of Bangladesh, CARE etc. to name a few. In Marketing research he has worked with Unilever, Reckitt Benckiser Bangladesh Limited, BATB, Nestle Bangladesh, Marico, Grameen Phone, Robi, Lafarge Cement, Abul Khair Group, BBC & VOA, Mode India, Quantum India etc. Shafiqul has an MSc In Physics from the University of Rajshahi.

MD. Sufi Abdullah

Accounts & Admin

Sufi has a strong accounting background and a natural flair for hard work and perseverance. He is currently working towards achieving a professional qualification under the Association of Chartered Certified Accountants (ACCA).



Md. Shishir Mostofa

Operations & Admin

A jack of all trades, Shishir is the hands on person on a myriad of work aspects like arranging and managing workshop logistics, field logistics, admin and daily operations. He has completed his Bachelor of Specialized Studies (BSS) degree from Shahid Suhrawardy College, Dhaka.