Leadership and Team


NRL comprises of knowledgeable individuals highly experienced in and competent across a wide range of research and evaluation techniques. We are adept in extracting relevant trends and insights from raw data and employ diverse methodologies accordingly including survey design, complex sampling methodologies, program evaluation, and industry-leading analytical and survey tools.



Rubaiyat comes from a research and statistics background, with several years of experience across corporations and government organisations in Bangladesh and the United Kingdom.




Managing Director

Rahid Ahmed is a market research professional with over 20 years of experience with clients from Bangladesh, China, Canada, India, Pakistan, the Philippines, the United States and the United Kingdom.




Research Manager

Tanzina holds a Master of Science degree in Applied Statistics from the University of Dhaka. She has received advance training on market and social research methods and applications and has several years of experience in the relevant fields.




Head of Analysis

Atikur holds an M.Sc in Mathematics, Statistics & Economics. He has eighteen years’ worth of experience in data analysis using Merlin, FoxPro 2.6 (DOS & Windows version), SPSS, MS-Access and other advanced analytical tools. He is especially well grounded in multivariate and conjoint analysis. Atikur has worked on both local and international projects that incude Orascom Telecom, Unilever, UNICEF, Nestle, BBC, GFTMA, ILO, World Bank, Save the Children, GFK Mode, SMC, SDC, CIDA, CARE, Robi, Banglalink, Reckitt Benckiser Bangladesh Limited, BRAC etc to name a few. He worked in the areas of child labor, education, health, social communication, agriculture, food and nutrition, telecom etc. Atikur has handled more than 450 (Market & Social) research projects & developed software for data entry, error checking & data formatting.


Head of Operations

Shafiqul is a marketing and social research professional with a career spanning 25 years in the relevant fields. He has extensive experience in the areas of field planning & design, developing field control format, developing data collection instruments, train & supervise the field workforce, monitoring data quality etc. He has worked with Save the Children, UNICEF, ILO, DPHE, UNFPA, ATSEC, USAID, Marie Stopes, Bangladesh Centre for Communication Programs (BCCP), SMC, the Governmebt of Bangladesh, CARE etc. to name a few. In Marketing research he has worked with Unilever, Reckitt Benckiser Bangladesh Limited, BATB, Nestle Bangladesh, Marico, Grameen Phone, Robi, Lafarge Cement, Abul Khair Group, BBC & VOA, Mode India, Quantum India etc. Shafiqul has an MSc In Physics from the University of Rajshahi.